The corporate “Why” - a Lakeland Credit Union Article (

March 1, 2019 by Paul Bouvier

This article (found here) was written by Brian Thorne, CEO for Lakeland Credit Union and it is a great example of how organizations are recognizing the need to transform their culture and align their workforce to a common “why”.

“Our journey began during our strategic planning session with our board. Our objective was to define our strategic priorities by renewing our understanding and commitment to our vision, mission and values.” explains Brian. Ensuring that everyone understands the why, how and what will help everyone align better to the organizational objectives and facilitate better teamwork across the entire organization.

Not only has Lakeland implemented a mentoring and coaching program they have also adopted Goal Management's strategy execution platform that makes alignment, collaboration and management of objectives fast and easy. Leveraging a cloud-based technology like Goal Management ensures that people are working smarter not harder. Real-time progress updates and predictive analytics right on your mobile or tablet ensures that everyone has the information needed to manage the objectives. By closely managing organization objectives, Lakeland can ensure they achieve the optimum results.

To learn more about Goal Management, visit